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Latest Q2 2011 Analysis from Kelley Blue Book's Kbb.com Shows Kia, Mini Also Bucking Loyalty Trends

Automotive shoppers' loyalty to their respective brands has waned during the past year for the majority of vehicle makes, due to the economic downturn and consumers becoming much more aware of issues such as fuel prices, safety recalls, available vehicle options and additional models within their intended price points.  

While many of the auto industry's top players have found themselves struggling to retain customers, Hyundai has blazed a new trail and preserved its loyal consumer base.  The driving factors behind this retention have been aggressive marketing campaigns combined with innovative product redesigns like the highly successful 2011 Sonata and 2011 Elantra.  

For Q2 2011, Hyundai's brand loyalty was at 52.3 percent, with Honda following at 49.7 percent ...    
Read more: http://www.sacbee.com/2011/07/18/3776215/hyundai-ousts-honda-toyota-to.html#ixzz1SZ8UD36e

Cliff Cottam Insurance Services will shop top-rated insurance companies to find the lowest rates and best coverage.  Give us a call at (800) 807-6871 for a no obligation auto quote today! 

Posted 10:41 AM  View Comments

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